Bc. Ali Karimli

Bachelor's thesis

Marketing and Consumer Behavior; The Impact of Branding

Marketing and Consumer Behavior; The Impact of Branding
Abstract:
Abstracts Nowadays if somebody is willing to learn marketing in depth he has to try interdisciplinary approach. First of all, marketing is too complex to be fit into narrow field. Second, marketing is mostly is a product of creative imagination and therefore requires originality rather than traditional obedience to existing methodology. Therefore, it requires a combination of various social sciences …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 26. 9. 2017

Thesis defence

  • Date of defence: 4. 11. 2017
  • Supervisor: Mgr. Ing. Dominik Stroukal, Ph.D.
  • Reader: Ing. Andrej Mazán, MBA

Citation record

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance

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