Bc. Martin Hudák
Master's thesis
Využití IMK nástrojů v Café Baribal
Use of the Integrated Marketing Communications Tools at Café Baribal
Abstract:
The subject of my diploma thesis is to provide instruction to increase an awareness of the company, improve image, bring in and reach out new customers through the use of marketing tools and determine which of the three used marketing campaigns were the most successful. The work is divided into theoretical and practical part. The theoretical part is familiar with the general characteristics of marketing …moreAbstract:
Predmetom mojej diplomovej práce je poskytnutie návodu pre zvýšenie povedomia o podniku, zlepšenie imageu, prinesenie a oslovenie nových zákaznikov za pomoci použitých marketingových nástrojov a zistenie, ktorá z troch použitých reklamných kampaní bude najúspešnejšia. Práca je rozdelená na teoretickú a praktickú časť. V teoretickej časti sa oboznámujem s všeobecnou charakteristikou marketingu. Praktická …more
Language used: Slovak
Date on which the thesis was submitted / produced: 12. 4. 2016
Identifier:
https://is.vsfs.cz/th/rs3lg/
Thesis defence
- Date of defence: 1. 6. 2016
- Supervisor: PhDr. Marek Matějka
- Reader: Ing. Miloslav Šašek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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