Economics of a firm on the media market

Bc. Irina Grinkevich

Diplomová práce

Anotace:

This work will be devoted to the analysis of economic in a firm on the media market. Particularly, I give the characteristic of the media market and also uncover the topic concerning the impact of the media industry and its scale to the overall economy. My work focuses on the factors that drive media companies, how this market funtions and which activities need to be undertaken in order for the company to be successful in this sphere. This academic work provides a comprehensive example mainly in the form of TV channel.

Abstract:

This work will be devoted to the analysis of economic in a firm on the media market. Particularly, I give the characteristic of the media market and also uncover the topic concerning the impact of the media industry and its scale to the overall economy. My work focuses on the factors that drive media companies, how this market funtions and which activities need to be undertaken in order for the company to be successful in this sphere. This academic work provides a comprehensive example mainly in the form of TV channel.

Keywords

Marketplace, media market, media industry, resources, financial market, capital, TV channel, production process, TV programs, TV Center.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 2. 5. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 6. 2017
• Vedoucí: Mgr. Ing. Dominik Stroukal, Ph.D.
• Oponent: Mgr. Jitka Cirklová, M.A.

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance