Bc. Irina Grinkevich

Master's thesis

Economics of a firm on the media market

Economics of a firm on the media market
Abstract:
This work will be devoted to the analysis of economic in a firm on the media market. Particularly, I give the characteristic of the media market and also uncover the topic concerning the impact of the media industry and its scale to the overall economy. My work focuses on the factors that drive media companies, how this market funtions and which activities need to be undertaken in order for the company …more
Abstract:
This work will be devoted to the analysis of economic in a firm on the media market. Particularly, I give the characteristic of the media market and also uncover the topic concerning the impact of the media industry and its scale to the overall economy. My work focuses on the factors that drive media companies, how this market funtions and which activities need to be undertaken in order for the company …more
 

Keywords

Marketplace media market media industry resources financial market capital TV channel production process TV programs TV Center.
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2017
Identifier: https://is.vsfs.cz/th/risal/

Thesis defence

  • Date of defence: 22. 6. 2017
  • Supervisor: Mgr. Ing. Dominik Stroukal, Ph.D.
  • Reader: Mgr. Jitka Cirklová, M.A.

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