Ing. Knoel Sotomayor, MBA

Master's thesis

Customer Relationship as a Key for Modern Marketing Companies

Customer Relationship as a Key for Modern Marketing Companies
The field of customer relationship management has given way to loyalty programs, which are designed to increase loyalty in customer by creating advantages that persuade consumers to limit their shopping to one particular retailer. There is an academic debate as to whether or not the loyalty programs that are administered by companies effectively increase loyalty. Companies need to communicate the benefits …more
Language used: English
Date on which the thesis was submitted / produced: 20. 7. 2017

Thesis defence

  • Date of defence: 24. 8. 2017
  • Supervisor: Ing. Jan Rožek
  • Reader: Ing. Andrej Mazán, MBA

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance & Master of Business Administration