Customer Relationship as a Key for Modern Marketing Companies – Ing. Knoel Sotomayor, MBA
Ing. Knoel Sotomayor, MBA
Master's thesis
Customer Relationship as a Key for Modern Marketing Companies
Customer Relationship as a Key for Modern Marketing Companies
Abstract:
The field of customer relationship management has given way to loyalty programs, which are designed to increase loyalty in customer by creating advantages that persuade consumers to limit their shopping to one particular retailer. There is an academic debate as to whether or not the loyalty programs that are administered by companies effectively increase loyalty. Companies need to communicate the benefits …more
Language used: English
Date on which the thesis was submitted / produced: 20. 7. 2017
Identifier:
https://is.vsfs.cz/th/z2uet/
Thesis defence
- Date of defence: 24. 8. 2017
- Supervisor: Ing. Jan Rožek
- Reader: Ing. Andrej Mazán, MBA
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance & Master of Business Administration
Theses on a related topic
-
Customer Loyalty Management Using Data Clustering
Srimathi Ravisankar -
Influence of sales promotion on brand awareness and customer loyalty of AMUL limited
Anitta Mathew -
B2B customer loyalty - factors affecting customer loyalty in the food supply industry
Adam Valečka -
Management in the Digital Age: How Technology Commands Business Strategy, Influences Customer Perception and Loyalty
Samuel Edozie Akaniro