Tvorba a organizace eventů SU v oblasti e-sportů – Bc. Andrej Piňák
Bc. Andrej Piňák
Master's thesis
Tvorba a organizace eventů SU v oblasti e-sportů
Production and organisation of SU e-sports events
Abstract:
The aim of this diploma thesis is to create a plan of SU e-sport events for the next academic period according to the results of the e-sport events that have been held in the previous academic period. The first chapter contains definition of some fundamental terms concerning the organization of events which include marketing communication, advertisement, social media and sponsoring. The second chapter …moreAbstract:
Cieľom diplomovej práce je vytvoriť na základe doterajších prebehnutých eventov v rámci e-športu plán eventov pre SU v oblasti e-športu na ďalšie roky. Prvá kapitola obsahuje vymedzenie základných pojmov súvisiacich s organizovaním eventov medzi ktoré patrí marketingová komunikácia, reklama, sociálne siete a sponzoring. Druhá kapitola je zameraná na samotný e-šport, jeho definíciu, históriu, štruktúru …more
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2022
Identifier:
https://is.slu.cz/th/gek9x/
Thesis defence
- Date of defence: 9. 6. 2022
- Supervisor: Ing. Michal Stoklasa, Ph.D.
Citation record
ISO 690-compliant citation record:
PIŇÁK, Andrej. \textit{Tvorba a organizace eventů SU v oblasti e-sportů}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2022. Available from: https://theses.cz/id/a828e6/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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