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Bc. Andrej Piňák

Master's thesis

Tvorba a organizace eventů SU v oblasti e-sportů

Production and organisation of SU e-sports events
Abstract:
The aim of this diploma thesis is to create a plan of SU e-sport events for the next academic period according to the results of the e-sport events that have been held in the previous academic period. The first chapter contains definition of some fundamental terms concerning the organization of events which include marketing communication, advertisement, social media and sponsoring. The second chapter …more
Abstract:
Cieľom diplomovej práce je vytvoriť na základe doterajších prebehnutých eventov v rámci e-športu plán eventov pre SU v oblasti e-športu na ďalšie roky. Prvá kapitola obsahuje vymedzenie základných pojmov súvisiacich s organizovaním eventov medzi ktoré patrí marketingová komunikácia, reklama, sociálne siete a sponzoring. Druhá kapitola je zameraná na samotný e-šport, jeho definíciu, históriu, štruktúru …more
 

Keywords

e-sport event organizovanie sponzoring sociálne siete
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2022
Identifier: https://is.slu.cz/th/gek9x/

Thesis defence

  • Date of defence: 9. 6. 2022
  • Supervisor: Ing. Michal Stoklasa, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Economics and Management / Business Economics and Management

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