Business Plan for agricultural company focusing on vertical agricultural technology

Carlos López Guirado Pérez

Master's thesis

Abstract:

This diploma thesis is connected with creating the first Spanish agricultural company focusing on vertical agriculture technology-based in Madrid. The company will sell high-quality fresh tomatoes. The first part of this thesis- the theoretical part, is a literature review of basic business concepts, an introduction to what is this new technology and how is working. The second part- the practical part, includes the relevant points why this technology will be changing our farming methods, a summary of the organization, the objectives, vision, and mission of the company, and how the company will work. The second part of the practice includes the market analysis (performed through competitor analysis, supplier analysis, Spanish tomato market in Spain, and global vertical farming analysis), SWOT analysis, Segmentation, and the operation plan. Finally, the financial plan is providing relevant information for the company, including the initial costs, the balance sheet, and the income statement.

Keywords

Hydroponic system, business plan, financial plan, agriculture, vertical farming, rose tomato, urban farm

Language used: English

Date on which the thesis was submitted / produced: 31. 3. 2021

Thesis defence

• Supervisor: prof. Ing. Ivana Tichá, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration