The Development of Mobility as a Service in China and Its Impact on Automobile Manufacturers – Hoi Ying Wong
Hoi Ying Wong
Diplomová práce
The Development of Mobility as a Service in China and Its Impact on Automobile Manufacturers
The Development of Mobility as a Service in China and Its Impact on Automobile Manufacturers
Anotace:
Mobility as a Service (MaaS) is not only the latest buzzword, but also a driver for the disruptive change in the automotive industry. The aim of this thesis is to suggest new business models for automobile manufacturers so as to capture the opportunities and overcome the threats brought by the development of MaaS. To begin with, the author first analyses the current situation of the Chinese MaaS market …víceAbstract:
Mobility as a Service (MaaS) is not only the latest buzzword, but also a driver for the disruptive change in the automotive industry. The aim of this thesis is to suggest new business models for automobile manufacturers so as to capture the opportunities and overcome the threats brought by the development of MaaS. To begin with, the author first analyses the current situation of the Chinese MaaS market …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 29. 1. 2019
Identifikátor:
http://www.vse.cz/vskp/eid/77385
Obhajoba závěrečné práce
- Obhajoba proběhla 12. 6. 2019
- Vedoucí: Mohit Srivastava
- Oponent: Ladislav Tyll
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Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/77385
Vysoká škola ekonomická v Praze
Magisterský studijní program / obor:
Ekonomika a management / International Management
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