The Development of Mobility as a Service in China and Its Impact on Automobile Manufacturers

Hoi Ying Wong

Master's thesis

Abstract:

Mobility as a Service (MaaS) is not only the latest buzzword, but also a driver for the disruptive change in the automotive industry. The aim of this thesis is to suggest new business models for automobile manufacturers so as to capture the opportunities and overcome the threats brought by the development of MaaS. To begin with, the author first analyses the current situation of the Chinese MaaS market based on three different levels: country level, industry level, and customer level. Secondary research and customer survey are adopted to collect data for the analytical purpose. Thereafter, expert interviews are conducted in order to generate insights into the possible new business model options. Based on all the findings, three new business model options, which are B2B asset provider, Mobility service provider, and Autonomous mobility experience pioneer are proposed by using the 4I framework for the innovation process.

Abstract:

Mobility as a Service (MaaS) is not only the latest buzzword, but also a driver for the disruptive change in the automotive industry. The aim of this thesis is to suggest new business models for automobile manufacturers so as to capture the opportunities and overcome the threats brought by the development of MaaS. To begin with, the author first analyses the current situation of the Chinese MaaS market based on three different levels: country level, industry level, and customer level. Secondary research and customer survey are adopted to collect data for the analytical purpose. Thereafter, expert interviews are conducted in order to generate insights into the possible new business model options. Based on all the findings, three new business model options, which are B2B asset provider, Mobility service provider, and Autonomous mobility experience pioneer are proposed by using the 4I framework for the innovation process.

Keywords

Automobile manufacturers, Business model innovation, China, MaaS development, Mobility as a Service

Keywords

Business model innovation, Automobile manufacturers, MaaS development, China, Mobility as a Service

Language used: English

Date on which the thesis was submitted / produced: 29. 1. 2019

Thesis defence

• Date of defence: 12. 6. 2019
• Supervisor: Mohit Srivastava
• Reader: Ladislav Tyll

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Management