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Bc. Timothee Volpi

Master's thesis

Bariéry při adopci umělé inteligence v oblasti e-commerce

Barriers of Artificial Intelligence Adoption in E-commerce
Abstract:
Ako organizácie s výsokou mierou informatizácie, e-commercove spoločnosti by mali patriť medzi prvé sektory, ktoré využiju silu umelej inteligencie. Napriek tomu, existuje len niekoľko štúdií na túto tému oproti tomu, ako sa o tom hovorí v mediách. Cieľom tejto diplomovej práce je zistiť, čo spomaľuje mieru adopcie umelej inteligencie a čo ju naopak zrýchľuje. K riešeniu problému sa pristupovalo pomocou …more
Abstract:
As a highly informatized type of organization, e-commerce organiza-tions naturally tends to be among the first sector to grasp and exploit the power of artificial intelligence. Hence, there are only a few studies on the topic and much hype across the media. This thesis aims to dis-cover what slows down the adoption rate of artificial intelligence and what, on the other side, accelerates it. The problem …more
 

Keywords

Artificial Intelligence e-commerce barriers accelerators adoption ML
 
Language used: English
Date on which the thesis was submitted / produced: 16. 5. 2022
Identifier: https://is.muni.cz/th/rg71x/

Thesis defence

  • Date of defence: 23. 6. 2022
  • Supervisor: Ing. Mgr. Michal Krčál, Ph.D.
  • Reader: PhD Ahad Zareravasan

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
System Engineering and Informatics / Business Informatics

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