Vliv firemní kultury na strategii a výkonnost MSP – Bc. Michaela Boháčová
Bc. Michaela Boháčová
Bachelor's thesis
Vliv firemní kultury na strategii a výkonnost MSP
The impact of company culture on the strategy and performance of small and medium-sized businesses
Abstract:
Tato bakalářská práce je zaměřena na problematiku malých a středních podniků, jejich kulturu a strategii. Jedním z jejích cílů je ukázat důležitost manažerské kultura a její provázanost se strategií a výkonností podniků. Popisuje jednotlivé druhy a úrovně kultury. Definuje její význam, prvky a obsah. Definuje její sílu a vzájemné vztahy manažerské kultura a strategie, které mají vliv na výkonnost podniku …moreAbstract:
This bachelor thesis is focused on the issues of small and medium-sized enterprises, their culture and strategy. One of its objectives is to show the importance of managerial culture and its interaction with the strategies and performance of enterprises. It describes the different types and levels of culture. Defines its meaning, elements and contents. Defines her strength and mutual relationships …moreKeywords
Firma Firemní kultura Prvky firemní kultura Typologie firemní kultury Strategie firmy Výkonnost podniky Porterova analýza pěti sil The company Corporate culture Elements of corporate culture Typology of corporate culture The strategy of the company The performance of the businesses Porter's analysis of five forces
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2017
Identifier:
https://is.vsfs.cz/th/ghdvu/
Thesis defence
- Date of defence: 6. 6. 2017
- Supervisor: Ing. Eva Matoušková
- Reader: PhDr. Ing. Václav Kupec, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance
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