Interactive visualization tools for international business

Bc. Anastasia Pisareva

Diplomová práce

Abstract:

The diploma thesis aims to analyse the current extensive visualization tools on the market, describes the top applications and derives the benefits and confusions found during the analytical process. The most popular once on the market are Microsoft Excel and Power BI. The thesis provides a detailed explanation of the core differences, confirmed with the design of the dashboards and creation of interactive visualizations of the specific data. It also provides the identification of the most convenient tool for the international companies, top-managers of such companies and business people to deliver their ideas, reports, projects and make sure that company’s flow delivers to the end-user professionally. The creation of the dashboards will stress out the essential dignities of the tools analysed. Applied user experience testing and interviewed human visual perceptions determines the superior application in terms of visual representations.

Keywords

Business Analytics, Visuals, Dashboard, Power BI, Data visualization, Microsoft Excel

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 5. 4. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Miloš Ulman, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / European Agrarian Diplomacy