Návrh online marketingové strategie pro internetový obchod Evpas – Kryštof Zlatohlávek
Kryštof Zlatohlávek
Bachelor's thesis
Návrh online marketingové strategie pro internetový obchod Evpas
Marketing strategy for online store Evpas
Abstract:
Tato bakalářská práce se zabývá tvorbou online marketingové strategie firmy EVPAS dle dlouhodobého komunikačního frameworku See-Think-Do-Care. Hlavním cílem práce je analýza dostupných vstupních dat společnosti, následná optimalizace, rozšíření online marketingových aktivit a další doporučení. Práce je rozdělena na část teoretickou, analytickou a návrhovou.Abstract:
This Bachelor thesis focuses on creation of an online marketing strategy of the company EVPAS according to the long-term communication framework See-Think-Do-Care. The main objective of the thesis is the analysis of available input data of the company, subsequent optimization, expansion of online marketing activities and other recommendations. The work is divided into theoretical, analytical and propositional …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 6. 2022
Thesis defence
- Supervisor: Mgr. Bc. Michal Mervart, MBA
- Reader: Martin Přibyl, Ph.D. MBA
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTONNEWTON College a.s.
NEWTON UniversityBachelor programme:
Economics and Management
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