Factors affecting Vietnamese people on using movie streaming services

akad. Tung Bui Le Son

Bakalářská práce

Abstract:

The Internet opens many doors of opportunity for businesses and one of them is the industry of movie streaming services. People went from consuming content physically from cinemas or with hardware devices such as videotapes or DVDs, to online platforms such as Netflix, Hulu, or HBO+. In Vietnam, the use of legal movie streaming services however has not been widely accustomed as the problem of piracy content and the mindset of people still holding back the growth of the industry, this thesis aims to evaluate factors and characteristics of movie streaming services and users respectively which affect the use of such services. This may result in helping current or future service providers get a glimpse of what would or would not benefit their model. Furthermore, this thesis provides some insights into which characteristics of the services are highly valued by the users. The survey distributed in the course of this thesis received 167 respondents and with the implementation of a few statistical methods such as descriptive statistics or hypothesis testing, a few assumptions relating to the users’ characteristics and their relationships with spending on movie streaming services have been verified such as occupation, monthly income, and time spent a day on average on these services having a significant relationship with the amount of possible pay rate by the users. Genders, age, and device used when watching are factors in which the thesis failed to find any significant relationship. The analysis also found that users are having positive feedback on sound quality as well as the resolution quality of their in-use services.

Keywords

streaming service, movie streaming service, Vietnamese consumer, consumer behavior

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 16. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 15. 5. 2023
• Vedoucí: Ing. Zuzana Pacáková, Ph.D.
• Oponent: Jindřich Špička, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Informatics