Traditional travel agency in competition with online agency – B.Sc. Meri Grigolia
B.Sc. Meri Grigolia
Master's thesis
Traditional travel agency in competition with online agency
Abstract:
The main aim of the Thesis is to evaluate the effectiveness of the online marketing communication and examine the development of website usage. Thesis will show how the travel business is operating effectively through the digital world compared to the traditional travel company. This work is highlithing the advantages of using online marketing versus the tradtional one. Thesis will show how the online …more
Language used: English
Date on which the thesis was submitted / produced: 28. 3. 2019
Thesis defence
- Date of defence: 7. 2. 2019
- Supervisor: Ing. Richard Selby, Ph.D.
- Reader: Dagmar Charvátová, externi
Citation record
ISO 690-compliant citation record:
GRIGOLIA, Meri. \textit{Traditional travel agency in competition with online agency}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/ansckc/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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