Traditional travel agency in competition with online agency

B.Sc. Meri Grigolia

Diplomová práce

Abstract:

The main aim of the Thesis is to evaluate the effectiveness of the online marketing communication and examine the development of website usage. Thesis will show how the travel business is operating effectively through the digital world compared to the traditional travel company. This work is highlithing the advantages of using online marketing versus the tradtional one. Thesis will show how the online marketing can be cost-effective and profitable. The main goal of the thesis, is to show how efficient is to use online marketing, I will compare two companies, from the same field with each other. One, which is not using online marketing and follow the traditional marketing ways and second, which is the example of online marketing. Will give detailed explanation and analysis, advantages and disadvantages of using online marketing, compared to traditional way of marketing.Thesis consists of two main parts. The first is theoretical, it includes basic theories about e-marketing, e-commerce, online marketing, it’s advantages and disadvantages, segmentation theories, marketing mix. Etc.Practical part of the work is based on surveys, statistics,articles of one of the most popular online website compared to traditonal travel company. The purpose of the examination is to prove the effectiveness of online marketing communication and the essentiality of using online marketing tools.

Keywords

online, E-commerce, website

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 28. 3. 2019

Obhajoba závěrečné práce

• Obhajoba proběhla 7. 2. 2019
• Vedoucí: Ing. Richard Selby, Ph.D.
• Oponent: Dagmar Charvátová, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration