Theses 

Psychological aspects of preparation of printed advertisement – Svetlana Soloveva

česky | in English | slovensky

Agenda:
Změnit agendu. Adresa v ISu:

Zpět na vyhledávání

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication

Svetlana Soloveva

Diplomová práce

Psychological aspects of preparation of printed advertisement

Psychological aspects of preparation of printed advertisement

Anotace: Print advertising is one of the form of advertising that includes all physically printed media, such as magazines and newspapers. Today print advertising remains one of the most popular types of existing methods of promotion. Almost all companies use this method in its promotional plan, that’s why it is very important to create high quality print ad that will influence on customers and changes their purchasing behaviour. In the first part of Diploma Thetis all the necessary concepts and definitions of the topic are considered. It includes studying of topic theory, the meaning of print advertising, its history, types, advantages and disadvantages. Also, it includes theory of psychological aspects of preparation print advertising, different rules and techniques. The last chapter shows the future of print media and possible development. The second part of Diploma Thetis includes analysis of different print advertising to understand critical technics that companies use in creating print media and influence on customers. This analysis will help to understand the real practice better and identify motivational keys that helps in creation own print ad.

Abstract: Print advertising is one of the form of advertising that includes all physically printed media, such as magazines and newspapers. Today print advertising remains one of the most popular types of existing methods of promotion. Almost all companies use this method in its promotional plan, that’s why it is very important to create high quality print ad that will influence on customers and changes their purchasing behaviour. In the first part of Diploma Thetis all the necessary concepts and definitions of the topic are considered. It includes studying of topic theory, the meaning of print advertising, its history, types, advantages and disadvantages. Also, it includes theory of psychological aspects of preparation print advertising, different rules and techniques. The last chapter shows the future of print media and possible development. The second part of Diploma Thetis includes analysis of different print advertising to understand critical technics that companies use in creating print media and influence on customers. This analysis will help to understand the real practice better and identify motivational keys that helps in creation own print ad.

Keywords: Print advertising, Psychology, Customer perception, Psychological techniques, Psychological influence.

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 14. 6. 2018
  • Vedoucí: PhDr. Marie Koubová
  • Oponent: PhDr. Karel Eliáš, CSc.

Citační záznam

Citace dle ISO 690: LaTeX | HTML | text | BibTeX | Wikipedie

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • nikomu
Složka Odkaz na adresář do lokálního úložiště instituce
Jak jinak získat přístup k textu

Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní


Nahoru | Aktuální datum a čas: 22. 2. 2019 09:23, 8. (sudý) týden

Soukromí

Kontakty: theses(zavináč/atsign)fi(tečka/dot)muni(tečka/dot)cz