Psychological aspects of preparation of printed advertisement – Svetlana Soloveva
Svetlana Soloveva
Diplomová práce
Psychological aspects of preparation of printed advertisement
Psychological aspects of preparation of printed advertisement
Anotace:
Print advertising is one of the form of advertising that includes all physically printed media, such as magazines and newspapers. Today print advertising remains one of the most popular types of existing methods of promotion. Almost all companies use this method in its promotional plan, that’s why it is very important to create high quality print ad that will influence on customers and changes their …víceAbstract:
Print advertising is one of the form of advertising that includes all physically printed media, such as magazines and newspapers. Today print advertising remains one of the most popular types of existing methods of promotion. Almost all companies use this method in its promotional plan, that’s why it is very important to create high quality print ad that will influence on customers and changes their …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 16. 4. 2018
Identifikátor:
https://is.vsfs.cz/th/t6a93/
Obhajoba závěrečné práce
- Obhajoba proběhla 14. 6. 2018
- Vedoucí: PhDr. Marie Koubová
- Oponent: PhDr. Karel Eliáš, CSc.
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication
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