Corporate identity společnosti Škoda Auto a.s. – Ing. Radim Havlišta
Ing. Radim Havlišta
Bachelor's thesis
Corporate identity společnosti Škoda Auto a.s.
Corporate identity of Škoda Auto Inc.
Abstract:
Tato bakalářská práce se zabývá analýzou firemní identity společnosti Škoda Auto a.s. Nejprve se v teoretické části věnuje jednotlivým složkám, jako je například kultura, design, komunikace, které jsou charakterizovány v obecné rovině. Druhá část práce, praktická část je zaměřena na analýzu využití těchto složek v praxi. Zde jsou uvedeny konkrétní příklady použité pro jednotlivé složky. Na závěr je …moreAbstract:
This bachelor thesis analyses the corporate identity of the company ŠKODA AUTO as. At first, the theoretical part deals with the individual elements, such as a culture, design, communication, which are characterized in general. The second part of the thesis, the practical part, is focused on the analysis of the usage of these elements in practice. Here are mentioned specific examples used for each …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2014
Identifier:
https://is.vsfs.cz/th/y2uf7/
Thesis defence
- Date of defence: 10. 6. 2014
- Supervisor: Mgr. Miloslava Kykalová
- Reader: Ing. Naděžda Petrů, Ph.D.
Citation record
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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