The impact of Covid 19 on hotel business

Bc. Shakhnoza Khaytmuratova

Master's thesis

Abstract:

The relevance of the study is due to the fact that the COVID 19 coronavirus pandemic has had a strong impact on the life of every person. Every day we have to adhere to a large number of rules and restrictions that allow us to preserve our health and the health of the people around us. The pandemic has almost radically changed the habitual rhythm of everyone's life, and no one knows when everything will return to its former course and whether it will return at all. The wave of cancellations and bans of cultural, political, religious and sports events caused a huge response in society, but the greatest chagrin was the closure of national borders for entry and exit of citizens. The Czech Republic, located in the heart of Europe, is one of the most interesting countries for tourists. There are many reasons for this. Natural conditions: geographical location features - easy accessibility at the crossroads of the most important routes, picturesque landscapes due to the hilly and mountainous terrain of the country, the presence of beautiful lakes and well-preserved forests have always attracted travelers. Rather long periods of political calm and stability, hard work and entrepreneurship of the Czech people contributed to the creation of beautiful monuments of architecture and other types of art, and also led to the rapid economic development of the country, which subsequently led to the creation of the foundations of the tourism infrastructure. The analysis showed that the dynamics of the tourist flow in the EuroAgentur Hotels chain is generally positive, apart from political and economic transformations in connection with the pandemic. In 2019, the tourist flow of hotels has significantly decreased due to the pandemic. By 2020, the decline in tourist traffic has decreased. In 2021, there was an expected decrease in the tourist flow of the hotel chain associated with the COVID-19 pandemic. To develop recommendations for the EuroAgentur Hotels chain in the Czech Republic, it is necessary to highlight some global trends that were identified during the pandemic era and will influence the structure of the hotel market and further international business development in the long term.

Keywords

Covid-19, pandemic outbreak, GDP indicator

Language used: English

Date on which the thesis was submitted / produced: 30. 3. 2022

Thesis defence

• Supervisor: doc. Ing. Josef Abrhám, Ph.D.
• Reader: Zuzana Horváthová, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / Economics and Management