Impact of Instagram Influencers on Brand Reputation & Brand Loyalty – Bc. Gaurav Ashok Pandit
Bc. Gaurav Ashok Pandit
Master's thesis
Impact of Instagram Influencers on Brand Reputation & Brand Loyalty
Abstract:
This thesis focuses on analyzing how individuals perceive the Amul Chocolate brand, specifically its chocolate bars, in India. The purpose is to identify areas for improvement in its marketing communication strategy. The literature review covers brand theory and marketing communication principles from credible sources. The methodology section covers qualitative and quantitative research methods, as …more
Language used: English
Date on which the thesis was submitted / produced: 29. 3. 2024
Thesis defence
- Supervisor: Ing. Tereza Balcarová, Ph.D.
- Reader: Veronika Zajíčková, externi
Citation record
ISO 690-compliant citation record:
PANDIT, Gaurav Ashok. \textit{Impact of Instagram Influencers on Brand Reputation \&{} Brand Loyalty}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/arsfpj/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Business Administration
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