Marketing Plan to Introduce Industrial Packaging Products onto the European Market – based on products of the Pera Plastic company

Orkhan Rza

Diplomová práce

Abstract:

As in the whole world, the place of packaging and packaging industry is very important in our daily lives. In sharply altering market conditions companies challenge severe competition, which forces them to use effectively marketing strategies in order to successfully achieve its activities and to retain the competitive advantage for new markets.Diploma Thesis is focused on the assessment and research of the main features of marketing strategies in the packaging industry on the example of Pera Plastic.The first part is a theoretical part which includes in detail marketing concept, techniques, theories, analysis of markets, pricing strategies and marketing principles that are required understanding of Marketing theme. In the practical part includes the presentation of the company Pera Plastic Group. In this part includes detailed structure of company, marketing strategies and identification of markets.In the end of practical part are conducted SWOT and PEST analysis that identify and assign each significant factor, positive and negative, allowing you to take an objective look at your business.

Keywords

customer, company, export

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management