Mgr. Marek Adamík, Ph.D.

Doctoral thesis

Nová náboženská hnutí z perspektivy soudobé marketingové komunikace

New Religious Movements from a contemporary marketing communication perspective
Abstract:
Tato práce se primárně zabývá organizacemi, které lze v českém prostředí stále vnímat jako náboženské novotvary. Zejména se zaměří na příznivce Oshova učení a centra Osho Shangri-La a Osho Sugama Meditation Centre, Buddhismus Diamantové cesty linie Karma Kagjü a zenovou školu Sótó a Kwan Um. Mezinárodně působící organizace Jóga v denním životě je ústředním tématem případové studie, která podrobně pojednává …more
Abstract:
Today, even organizations targeting only the local market realize that the world is inter-connected and that their work has effects beyond the boundaries of their countries. The best examples are environmental groups which often use the slogan: "Think globally, act locally." They understand that although the world contains a great number of artificial borders and boundaries, it is so complex that it …more
Abstract:
movements in the Czech Republic. The reader will be the judge of this effort. The whole third chapter is devoted to the first Czech case study of marketing communication in religion. The author applies his knowledge of marketing presented in the second chapter to a single organization. Unlike the second chapter, which contains a brief discussion of several religious groups, the third chapter introduces …more
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 20. 12. 2013

Thesis defence

  • Date of defence: 9. 2. 2015
  • Supervisor: prof. PhDr. Dušan Lužný, Dr.
  • Reader: doc. Mgr. Attila Kovács, Ph.D., doc. PhDr. David Václavík, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta