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Bc. Martin Ludík

Bachelor's thesis

Analysis of sales and customer support in IT services

Analysis of sales and customer support in IT services
Abstract:
Práca sa zameriava na marketing IT firiem v Českej Republike. A spôsobom akým pôsobia tieto spoločnosti v oblasti predaja a marketingu svojich produktov a služieb. Práca zhromažďuje údaje o týchto firmách a analyzuje ich. Teoretická časť sa zaoberá najnovšími poznatkami v oblasti marketingu a predaja a snaží sa ich aplikovať na reálne situácie. Praktická časť skúma zozbierané údaje a poskytuje návod …more
Abstract:
The work focuses on marketing of IT companies in the Czech Repub- lic. The way these companies operate in the sales and marketing of their products and services. Thesis collects data about these firms and analyzes them. The theoretical part deals with the latest knowledge of marketing and sales, and tries to apply them to real life and situations. The practical section examines the gathered data and …more
 

Keywords

marketing application optimal sale process IT companies Czech Republic marketing mix questionnaire
 
Language used: English
Date on which the thesis was submitted / produced: 16. 12. 2021
Identifier: https://is.muni.cz/th/rab9o/

Thesis defence

  • Date of defence: 8. 2. 2022
  • Supervisor: Ing. Lukáš Grolig
  • Reader: Mgr. Lucie Drábková

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky
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Masaryk University

Faculty of Informatics

Bachelor programme / field:
Informatics / Informatics

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