Ing. Linda Khallová

Master's thesis

Personální marketing konkrétního podniku

Personnel marketing in a particular company
Abstract:
The subject of the diploma thesis "Personnel marketing in a particular company" is to analyze the internal personnel marketing in a company. The theoretical part of the thesis deals with theoretical knowledge in the area of personnel marketing, particular personnel activities concerning personnel marketing and job satisfaction and its consequences. Tha practical part is focused on the analysis of current …more
Abstract:
Predmetom diplomovej práce "Personální marketing konkrétního podniku" je analýza interného personálneho marketingu podniku. Teoretická časť práce pojednáva o teoretických poznatkoch z oblasti personálneho marketingu, o jednotlivých personálnych činnostiach vo vzťahu k personálnemu marketingu a o pracovnej spokojnosti a jej dôsledkoch. Praktická časť je zameraná na analýzu súčasnej stratégie interného …more
 

Keywords

Personálny marketing interný personálny marketing personálne marketingový mix personálne činnosti pracovná spokojnosť fluktuácia. Personal marketing internal personal marketing personal marketing mix personal activities job satisfaction staff turnover.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2010
Identifier: https://is.muni.cz/th/gn964/

Thesis defence

  • Date of defence: 4. 6. 2010
  • Supervisor: Ing. Ivana Jašková, Ph.D.
  • Reader: Ing. Pavla Odehnalová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

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