Bc. Procházková Procházková
Bachelor's thesis
Public relations v době pandemie
Public Relations During the Pandemic Times
Abstract:
Žijeme v turbulentní době, která vyžaduje, aby odborníci v oblasti public relations byli připraveni reagovat velmi rychle na nastalé krize. Jednou z takových byla i pandemie COVID-19. Cílem této práce je na základě odborných poznatků a analýz zaměřených na komunikaci ze strany vybrané státní instituce v době pandemie směrem k veřejnosti navrhnout případné konkrétní doporučení pro zlepšení této komunikace …moreAbstract:
We live in a turbulent time that requires public relations professionals to be prepared to respond very quickly to a crisis. One such crisis was the COVID-19 pandemic. The aim of this work is to use expert knowledge and analyze the communication by a selected state institution in a time of a pandemic to the public and to propose specific recommendations for improving this communication. This goal is …more
Language used: Czech
Date on which the thesis was submitted / produced: 12. 4. 2022
Identifier:
https://is.vsfs.cz/th/grxus/
Thesis defence
- Date of defence: 7. 6. 2022
- Supervisor: PhDr. Ing. Václav Kupec, Ph.D.
- Reader: Ing. Vladimír Ezr, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Marketing Communication / Marketing Communication
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