Sport marketing and its social implications – Bc. Anna Zhavoronkova
Bc. Anna Zhavoronkova
Master's thesis
Sport marketing and its social implications
Sport marketing and its social implications
Abstract:
Moderní sport zaujímá v posledních letech jedno z předních míst v systému hodnot moderního lidského života. S popularitou sociálních médií musí společnosti působící ve sportovním průmyslu přehodnotit své marketingové přístupy, aby mohly správně komunikovat se spotřebiteli a přijmout, jak se změnil život spotřebitelů. Ukázalo se, že v tomto novém prostředí se konvenční marketingové metody stávají méně …moreAbstract:
Modern sport, in recent years, has taken one of the leading places in the system of values of modern human life. With the popularity of social media, companies operating in the sports industry must rethink their marketing approaches in order to properly engage with consumers and embrace in what ways consumers’ live have changed. It became clear, that in this new environment, conventional marketing …more
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2021
Identifier:
https://is.vsfs.cz/th/ef1qx/
Thesis defence
- Date of defence: 16. 6. 2021
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Ph.D. Vadim Semenenko, MBA
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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