Zpět na vyhledávání

Artur Kornienko

Master's thesis

Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017

Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017
Abstract:
Clear and exercisable marketing strategy is one of keys to the success in any business field. Moreover, the importance of marketing strategy arises when economy enters recession stage. Russia is one of the most important markets for most of the world's leading car manufacturers. SKODA auto is among them as well. Russian economy experienced rapid decline in the 2015 due to the falling oil prices. As …more
Abstract:
Clear and exercisable marketing strategy is one of keys to the success in any business field. Moreover, the importance of marketing strategy arises when economy enters recession stage. Russia is one of the most important markets for most of the world's leading car manufacturers. SKODA auto is among them as well. Russian economy experienced rapid decline in the 2015 due to the falling oil prices. As …more
 

Keywords

international marketing auto industry marketing strategy
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016
Accessible from:: 18. 4. 2016

Thesis defence

  • Supervisor: Ing. Jiří Vaněk, Ph.D.

Citation record

Cite this text
The right form of listing the thesis as a source quoted

Kornienko, Artur. Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017. Zlín, 2016. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

Full text of thesis

Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 18.4.2016

Contents of on-line thesis archive
Published in Theses:
  • Soubory jsou od 18. 4. 2016 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Plny text prace je k dispozici v elektronicke podobe
https://portal2.utb.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=42524 Reference to the local database file of the institution

Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Economics and Management / Management and Marketing

Theses on a related topic

List of theses with an identical keyword.
All theses