Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017 – Artur Kornienko
Artur Kornienko
Master's thesis
Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017
Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017
Abstract:
Clear and exercisable marketing strategy is one of keys to the success in any business field. Moreover, the importance of marketing strategy arises when economy enters recession stage. Russia is one of the most important markets for most of the world's leading car manufacturers. SKODA auto is among them as well. Russian economy experienced rapid decline in the 2015 due to the falling oil prices. As …moreAbstract:
Clear and exercisable marketing strategy is one of keys to the success in any business field. Moreover, the importance of marketing strategy arises when economy enters recession stage. Russia is one of the most important markets for most of the world's leading car manufacturers. SKODA auto is among them as well. Russian economy experienced rapid decline in the 2015 due to the falling oil prices. As …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016
Accessible from:: 18. 4. 2016
Thesis defence
Citation record
ISO 690-compliant citation record:
KORNIENKO, Artur. \textit{Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2016. Available from: https://theses.cz/id/ayy7xu/.
The right form of listing the thesis as a source quoted
Kornienko, Artur. Russian Automotive Market: Marketing Strategy for SKODA auto a.s. in 2016-2017. Zlín, 2016. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 18.4.2016
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 18. 4. 2016 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Economics and Management / Management and Marketing
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