Jana Šafářová
Bachelor's thesis
La lingua della pubblicitá
Gli slogan pubblicitari (The advertising slogans)
The language of advertising
Abstract:
This Bachelor thesis is focused on the problem of various aspects and trends of the Italian language of advertising from the point of view of lexicology, rhetoric and morfosyntax. In order to illuminate some effects on the evolution of the language of advertising, a history of advertising focused on Italy and of the slogan has been described. A linguistic analysis is based on the contemporary and authentic …moreAbstract:
La presente tesi di laurea breve cerca di definire principali aspetti e tendenze del linguaggio della pubblicit\`a in italiano dal punto di vista lessicologico, retorico e morfosintattico. Allo scopo di illuminare alcuni influssi sull'evoluzione della lingua della pubblicit\`a, viene delineata la storia della pubblicit\`a e dello slogan. L'analisi linguistica si basa sugli annunci stampa contemporanei …more
Language used: Italian
Date on which the thesis was submitted / produced: 18. 7. 2008
Thesis defence
- Date of defence: 2. 9. 2008
- Supervisor: Lenka Kováčová
- Reader: Martina Pračkeová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 16. 7. 2018 dostupné: světu
Univerzita Palackého
Filozofická fakultaBachelor programme / field:
Filologie / Anglická filologie - Italská filologie