Jan Kostka
Bachelor's thesis
Vliv reklamy na školní děti
The influence of advertising on school children
Abstract:
Bakalářská práce se zaměřuje na reklamu a její vliv na děti školního věku. Hlavním cílem je zjistit, jaký dopad má reklama na školní děti a jak ovlivňuje jejich život V teoretické části je představena marketingová komunikace a její komunikační nástroje, mediální gramotnost a mediální výchova dětí. Dále se zabývá studiemi, které již byly na toto téma realizovány. V praktické části je proveden primární …moreAbstract:
Bachelor thesis focusing on advertising and its influence on school age children. The main objective is to find out what impact advertising has on school children and how it affects their lives. The theoretical part presents marketing communication and its communication tools, media literacy and media education of children. The thesis also deals with studies that have already been carried out on this …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2020
Identifier:
https://is.slu.cz/th/ketcw/
Thesis defence
- Date of defence: 1. 6. 2020
- Supervisor: doc. Ing. Halina Starzyczná, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaBachelor programme / field:
Economics and Management / Business Economics and Management
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