Bc. Tereza Pavelková
Master's thesis
Customer Behaviour
Abstract:
Abstract The topic of this diploma thesis is Customer Behavior. Comparison and analysis of before and during the COVID-19 situation at a large international car rental company whose business success is primarily in service and is deeply focusing on Customer Behavior. The aim of this diploma thesis is to give short explanation of differences between words “Consumer” and “Customer” that are very often …more
Language used: English
Date on which the thesis was submitted / produced: 30. 11. 2022
Thesis defence
- Date of defence: 1. 6. 2022
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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