Pretty in the Pandemic: How Covid-19 changed Online Purchasing Behavior for Decorative Cosmetics in Gen Z females – Nadja Montereale
Nadja Montereale
Master's thesis
Pretty in the Pandemic: How Covid-19 changed Online Purchasing Behavior for Decorative Cosmetics in Gen Z females
Pretty in the Pandemic: How Covid-19 changed Online Purchasing Behavior for Decorative Cosmetics in Gen Z females in the German Market
Abstract:
The German decorative cosmetics industry includes cosmetics for the face, lips, eyes, nails, and natural cosmetics. With lockdowns, mask mandates, mandatory home office and online schooling, the multibillion-dollar industry suffered financial losses as a result of Covid-19 in 2020. The cosmetics business is concerned about future consumer intentions and behavior because of the reduction in consumption …moreAbstract:
The German decorative cosmetics industry includes cosmetics for the face, lips, eyes, nails, and natural cosmetics. With lockdowns, mask mandates, mandatory home office and online schooling, the multibillion-dollar industry suffered financial losses as a result of Covid-19 in 2020. The cosmetics business is concerned about future consumer intentions and behavior because of the reduction in consumption …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2022
Identifier:
https://vskp.vse.cz/eid/86984
Thesis defence
- Date of defence: 31. 5. 2022
- Supervisor: Václav Stříteský
- Reader: Daniela Kolouchová
Citation record
ISO 690-compliant citation record:
MONTEREALE, Nadja. \textit{Pretty in the Pandemic: How Covid-19 changed Online Purchasing Behavior for Decorative Cosmetics in Gen Z females}. Online. Master's thesis. Praha: University of Economics, Prague. 2022. Available from: https://theses.cz/id/b7qja1/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/86984
Vysoká škola ekonomická v Praze
Master programme:
Management