Online consumer behaviour of foreigners in the Czech Republic – Mgr. Karol Juliana Garcia Rivero
Mgr. Karol Juliana Garcia Rivero
Master's thesis
Online consumer behaviour of foreigners in the Czech Republic
Online consumer behaviour of foreigners in the Czech Republic
Abstract:
Abstraktní Globalizace a chování spotřebitelů spolu souvisí ve světě, kde se prodeje změnily díky technologickému pokroku a internacionalizaci. Obchodní expanze je způsobena integrací marketingových strategií, které se zaměřují především na místní spotřebitele v rámci země. Kvůli neustálé migraci a ekonomickému otevírání musí společnosti začít začleňovat efektivní a efektivní komunikační kanály s novými …moreAbstract:
Abstract Globalization and consumer behavior are correlated in a world where sales have changed thanks to technological advances and internationalization. Business expansion is due to the integration of marketing strategies that target primarily local consumers within a country. Due to the constant migration and economic opening, companies must begin to include effective and efficient communication …moreKeywords
Foreigners According to the Czech Statistical Office a foreigner is a natural person that is not a citizen on the country. Expats People who lives outside they native countries. Qualitative Research Methodological research that seeks to understand social phenomena on their natural environment. Online Community Group of people that shares interests and interact within each other through internet. Effective communication Communication between 2 or more parties where the message is sent and received properly encoded.
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2022
Identifier:
https://is.vsfs.cz/th/n6iiq/
Thesis defence
- Date of defence: 13. 6. 2022
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: MSc Mirela Moldoveanu
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Marketing Communication / Marketing Communication
Theses on a related topic
-
The Narrative of Dream SMP: A group of people living an adventure in a video game?
Lucie VOTAVOVÁ -
Social Interaction Design for Social Media: The Case of Groupthink and Aggression
Michail Tsikerdekis -
The Struggle of the Blackfoot Nation to Adapt to the Loss of their Natural Environment and to Canadian Values
Jaroslav DROBIL