Social Media and their Position in Customers' Decision-Making Process – Bc. Beatrix Preissinger
Bc. Beatrix Preissinger
Bachelor's thesis
Social Media and their Position in Customers' Decision-Making Process
Social Media and their Position in Customers' Decision-Making Process
Abstract:
PREISSINGER, Beatrix. Social Media and their Position in Customers' Decision-Making Process [Bachelor thesis] University College Prague - College of International Relations and Institute of Hospitality Management and Economics, Ltd. Prague: 2024. 54 Pages The aim of this thesis is to investigate the impact of social media marketing on consumer decision-making within the hotel industry and to offer …moreAbstract:
PREISSINGER, Beatrix. Social Media and their Position in Customers' Decision-Making Process [Bachelor thesis] University College Prague - College of International Relations and Institute of Hospitality Management and Economics, Ltd. Prague: 2024. 54 Pages The aim of this thesis is to investigate the impact of social media marketing on consumer decision-making within the hotel industry and to offer …more
Language used: English
Date on which the thesis was submitted / produced: 13. 6. 2024
Identifier:
https://is.ucp.cz/th/fzu1a/
Thesis defence
- Date of defence: 3. 9. 2024
- Supervisor: Ing. Štěpán Chalupa, Ph.D.
- Reader: Ing. Darina Svobodová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Bachelor programme / field:
Hospitality Management / Hospitality Management
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