Zuzana Pfefferová

Bachelor's thesis

Consumer Engagement

Consumer Engagement
Abstract:
The objective of the bachelor thesis is to find innovative marketing solutions for the firms via exploratory research. Recommendations and new concepts will follow the latest trends in marketing, specifically customer engagement.
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 15. 5. 2012

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  • autentizovaným zaměstnancům ze stejné školy/fakulty, autentizovaným studentům ze stejné školy/fakulty

Vysoká škola polytechnická Jihlava

Bachelor programme / field:
Ekonomika a management / Finance and Management

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