Business plan for health insurance intermediary start-up: INSUREGATE

Giorgi Chincharauli

Bakalářská práce

Anotace:

The primary objective of the bachelor thesis is to provide a detailed Business plan for INSUREGATE – an insurance intermediary start-up in the Czech Republic. The theoretical part of the business plan outlines key theories, components, and tools for a successful business plan. Business model canvas, Porter’s five forces, VRIO framework, and PESTLE analyses are key tools implemented in the practical part and used for assessing internal resources and externalities for the start-up. Marketing Plan combines strategic and tactical marketing and outlines key segments and methods of targeting strategies. After reviewing the market environment and providing analyses, the Business plan suggests pessimistic and realistic/optimistic scenarios for revenue, cost projections, and break-even point for the company.

Abstract:

The primary objective of the bachelor thesis is to provide a detailed Business plan for INSUREGATE – an insurance intermediary start-up in the Czech Republic. The theoretical part of the business plan outlines key theories, components, and tools for a successful business plan. Business model canvas, Porter’s five forces, VRIO framework, and PESTLE analyses are key tools implemented in the practical part and used for assessing internal resources and externalities for the start-up. Marketing Plan combines strategic and tactical marketing and outlines key segments and methods of targeting strategies. After reviewing the market environment and providing analyses, the Business plan suggests pessimistic and realistic/optimistic scenarios for revenue, cost projections, and break-even point for the company.

Klíčová slova

Business plan, Insurance Intermediary, Health insurance, Insurance brokerage

Keywords

Business plan, Insurance Intermediary, Health insurance, Insurance brokerage

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 24. 9. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 24. 6. 2021
• Vedoucí: Karel Pernica
• Oponent: Aleš Kubíček

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management/Business Administration / Corporate Finance and Management