Social media as a tool for business development applied to a selected company – Yana Mussina
Yana Mussina
Bachelor's thesis
Social media as a tool for business development applied to a selected company
Abstract:
This bachelor thesis focuses on assessing the role of social media in modern marketing and its influence on business development. The concept of SMM (Social Media Marketing) and its techniques and potential use in the marketing and advertisement activities is further analyzed. This is investigated in detail in the practical part which elaborates on the use of social media marketing possibilities on …more
Language used: English
Date on which the thesis was submitted / produced: 15. 3. 2018
Thesis defence
- Supervisor: Ing. Petr Procházka, MSc Ph.D.
Citation record
ISO 690-compliant citation record:
MUSSINA, Yana. \textit{Social media as a tool for business development applied to a selected company}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/bg5bjv/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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Mach, J.
16/3/2018