Social media as a tool for business development applied to a selected company

Yana Mussina

Bachelor's thesis

Abstract:

This bachelor thesis focuses on assessing the role of social media in modern marketing and its influence on business development. The concept of SMM (Social Media Marketing) and its techniques and potential use in the marketing and advertisement activities is further analyzed. This is investigated in detail in the practical part which elaborates on the use of social media marketing possibilities on the example of a real developing company that owes its existence predominantly to SMM methods. The purpose is to determine the efficiency of social platforms in the context of marketing as well as all possible ways of their utilization, based on the data from a specific example of a company that has employed this approach.

Keywords

Social media, Social Networks, Business development, Social Media Marketing, Facebook

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 15. 3. 2018

Obhajoba závěrečné práce

• Vedúci: Ing. Petr Procházka, MSc Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / odbor:
Economics and Management / Economics and Management