Integrated Marketing Communication within the Events Industry – Daryna Kosse
Daryna Kosse
Master's thesis
Integrated Marketing Communication within the Events Industry
Integrated Marketing Communication within the Events Industry
Abstract:
Abstrakty Tato práce popisuje integrovanou marketingovou komunikaci v B2B Event Industry včetně podstaty integrované marketingové komunikace, zvláštností jejich využití v B2B Event Industry. Na příkladu organizace BCF Group s.r.o. jsou zvýrazněny problémy s využíváním marketingové komunikace organizací, které jsou součástí průmyslu. V důsledku analýzy marketingových aktivit společnosti byla prokázána …moreAbstract:
This thesis describes integrated marketing communications in B2B Event Industry including the essence of integrated marketing communications, peculiarities of their using in B2B Event Industry. The problems of using marketing communications by organizations that are part of the industry are highlighted on the example of the organization BCF Group s.r.o. As a result of the analysis of the company's …more
Language used: English
Date on which the thesis was submitted / produced: 15. 4. 2019
Identifier:
https://is.vsfs.cz/th/n18q9/
Thesis defence
- Date of defence: 14. 6. 2019
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Ing. David Mareš, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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