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Bc. Mária Riecka

Master's thesis

Myšlenková mapa ve franchisingu

Mind map in franchising
Abstract:
This thesis discusses the creation of a mind map model as a tool for franchisee decision-making. The theoretical part includes franchising, its basic types, the relationship between the franchisor and the franchisee, franchise fees, advantages and disadvantages of the franchise model, the operation of this model in the gastronomy segment, strategic thinking, mind map, and its implementation in strategic …more
Abstract:
Táto diplomová práca sa zaoberá vytvorením návrhu šablóny myšlienkovej mapy ako nástroja pre rozhodovanie franchisanta. V teoretickej časti je popísaný franchising, jeho základné druhy, vzťahy medzi franchisorom a franchisantom, franchisové poplatky, výhody a nevýhody franchisového modelu, pôsobenie tohto modelu v gastronomickej oblasti, strategické myslenie, myšlienkovú mapa a jej implementácia v …more
 

Keywords

analýza franchisa franchisor franchising myšlienková mapa komparácia analysis franchise mind map comparison
 
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 4. 2022
Identifier: https://is.vsh.cz/th/wl8md/

Thesis defence

  • Date of defence: 14. 6. 2022
  • Supervisor: doc. Mgr. Ing. Karel Chadt, CSc.
  • Reader: Mgr. Michal Řepík

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová a ekonomická
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Institute of Hospitality Management and Economics

Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry

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