Financial Analysis of Oriflame Company

Ziyi Wu

Bakalářská práce

Anotace:

Financial analysis is based on the actual economic and business affairs. It adopts a certain method to systematically analyze and evaluate the past and present business results, financial status and cash flow of the company, and evaluates and predicts the economic activities of the company. This article use financial analysis methodology to analyze the financial situation of Oriflame company from 2013 to 2017. The article divides into five chapter; The first chapter is a brief introduction of financial analysis. The second chapter is the description of financial analysis methodology, which includes the introduction of financial statements, common-size analysis and financial ratio analysis.The third chapter is the financial characteristics of Oriflame company, which includes introduction of Oriflame company and common-size analysis.The fourth chapter is the financial analysis of Oriflame company, which use four kinds of financial ratios.The last chapter is the conclusion of the financial analysis results of Oriflame company. After analyzing the financial situation, there are also some recommendation for Oriflame which can make Oriflame improve the profitability.

Abstract:

Financial analysis is based on the actual economic and business affairs. It adopts a certain method to systematically analyze and evaluate the past and present business results, financial status and cash flow of the company, and evaluates and predicts the economic activities of the company. This article use financial analysis methodology to analyze the financial situation of Oriflame company from 2013 to 2017. The article divides into five chapter; The first chapter is a brief introduction of financial analysis. The second chapter is the description of financial analysis methodology, which includes the introduction of financial statements, common-size analysis and financial ratio analysis.The third chapter is the financial characteristics of Oriflame company, which includes introduction of Oriflame company and common-size analysis.The fourth chapter is the financial analysis of Oriflame company, which use four kinds of financial ratios.The last chapter is the conclusion of the financial analysis results of Oriflame company. After analyzing the financial situation, there are also some recommendation for Oriflame which can make Oriflame improve the profitability.

Klíčová slova

Financial analysis, Analysis methodology, Common-size analysis, Financial ratio, Profitability

Keywords

Financial analysis, Analysis methodology, Common-size analysis, Financial ratio, Profitability

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 11. 5. 2018

Obhajoba závěrečné práce

• Obhajoba proběhla 8. 6. 2018
• Vedoucí: Josef Novotný
• Oponent: Ingrid Petrová

VŠB - Technická univerzita Ostrava

Ekonomická fakulta

Bakalářský studijní program / obor:
Hospodářská politika a správa / Finance