Exploring Business Opportunities in a Digital World

Vladislav Startsev

Bakalářská práce

Abstract:

This thesis investigates the potential business prospects within the digital realm and the essential components of business strategies necessary for achieving success in contemporary commerce. The study is structured into two main sections: a theoretical examination featuring an extensive literature review, and a practical segment comprising semi-structured interviews on digitalization, alongside a case study centered on an e-commerce application. The culmination of this work presents pivotal insights and opportunities for enterprises seeking to navigate the digital landscape and flourish in this environment. It offers valuable perspectives on current digitalization trends, furnishing pertinent details on business opportunities for consideration.

Keywords

Digital transformation, Artificial intelligence, E-Commerce, Business Opportunities, Digital World, Digital Marketing, Digitalization, Business Innovations, Business Models, Digital Modernization

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 3. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 29. 5. 2024
• Vedoucí: Jared Daniel Jacques
• Oponent: Kristýna Kučírková, MSc

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration