New types of media and its influence on the marketing Campaign – Bc. Alonso Jan Hilgert Dongo Soria
Bc. Alonso Jan Hilgert Dongo Soria
Master's thesis
New types of media and its influence on the marketing Campaign
New types of media and its influence on the marketing Campaign
Abstract:
Now in the XXI century, we are living in a world of information. We are been bombarded through different types of media, with relevant and irrelevant types of information. Individuals today, have the power and decide which type of channel will be the one to reach us. Technologies have advanced to the point that is in our hands the ability to reach thousands of channels for information. Today companies …moreAbstract:
Now in the XXI century, we are living in a world of information. We are been bombarded through different types of media, with relevant and irrelevant types of information. Individuals today, have the power and decide which type of channel will be the one to reach us. Technologies have advanced to the point that is in our hands the ability to reach thousands of channels for information. Today companies …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/hfj44/
Thesis defence
- Date of defence: 15. 6. 2019
- Supervisor: PhDr. Martina Švecová, MSc
- Reader: MSc Mirela Moldoveanu
Citation record
ISO 690-compliant citation record:
HILGERT DONGO SORIA, Alonso Jan. \textit{New types of media and its influence on the marketing Campaign} Online. Master's thesis. Praha: University of Finance and Administration. 2019. Available from: https://theses.cz/id/bmvlh2/. [cit. 2024-04-19].
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration
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