New types of media and its influence on the marketing Campaign

Bc. Alonso Jan Hilgert Dongo Soria

Master's thesis

Abstract:

Now in the XXI century, we are living in a world of information. We are been bombarded through different types of media, with relevant and irrelevant types of information. Individuals today, have the power and decide which type of channel will be the one to reach us. Technologies have advanced to the point that is in our hands the ability to reach thousands of channels for information. Today companies have the chance to deciding which channel is the most adequate to reach and understand their audience. In the following diploma thesis will be discussed the importance of social media channels and their advantages within a marketing campaign. To select the right channel, save money and time and be able to measure the achievements in a clear way. In this document, I project the benefits of social media channels regarding a marketing campaign. Theoretically speaking about the evolution of the social network itself. Practically recompilation public data from the achievements of a campaign. Concluding with satisfying knowledge of what this can do for any kind of enterprises. “Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for”. Christine Comaford-Lynch

Abstract:

Now in the XXI century, we are living in a world of information. We are been bombarded through different types of media, with relevant and irrelevant types of information. Individuals today, have the power and decide which type of channel will be the one to reach us. Technologies have advanced to the point that is in our hands the ability to reach thousands of channels for information. Today companies have the chance to deciding which channel is the most adequate to reach and understand their audience. In the following diploma thesis will be discussed the importance of social media channels and their advantages within a marketing campaign. To select the right channel, save money and time and be able to measure the achievements in a clear way. In this document, I project the benefits of social media channels regarding a marketing campaign. Theoretically speaking about the evolution of the social network itself. Practically recompilation public data from the achievements of a campaign. Concluding with satisfying knowledge of what this can do for any kind of enterprises. “Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for”. Christine Comaford-Lynch

Keywords

Social media, new types of media, communication channels, traditional media, digital audience Advertisment, marketing reach &, interactions.

Language used: English

Date on which the thesis was submitted / produced: 30. 4. 2019

Thesis defence

• Date of defence: 15. 6. 2019
• Supervisor: PhDr. Martina Švecová, MSc
• Reader: MSc Mirela Moldoveanu

University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration