Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic.

Sabina Kabusheva

Diplomová práce

Anotace:

The following thesis aims to describe the transformation of telco operators' business strategy evoked by the growing popularity and usage of Internet services like WhatsApp, Skype and Netflix, also known as over-the-top services. The thesis provides comprehensive overview of transformations in the telecom industry that have been taking place globally, explaining the drivers that led to inception of free or cheaper Internet-based services, their business models. It then narrows down to the thorough analysis of the Czech market, capturing the implications that over-the-top services have on business strategy of the major Czech telco players. The analysis is strongly supported by industry reports, statistics and quantitative research. The primary research adds in telco customers' perspectives, usage and value perception of over-the-top services, as well as their satisfaction with respective telco services and their pricing. Derived findings identify major developments and trends in the Czech telco market; they also suggest compelling observations for related businesses.

Abstract:

The following thesis aims to describe the transformation of telco operators' business strategy evoked by the growing popularity and usage of Internet services like WhatsApp, Skype and Netflix, also known as over-the-top services. The thesis provides comprehensive overview of transformations in the telecom industry that have been taking place globally, explaining the drivers that led to inception of free or cheaper Internet-based services, their business models. It then narrows down to the thorough analysis of the Czech market, capturing the implications that over-the-top services have on business strategy of the major Czech telco players. The analysis is strongly supported by industry reports, statistics and quantitative research. The primary research adds in telco customers' perspectives, usage and value perception of over-the-top services, as well as their satisfaction with respective telco services and their pricing. Derived findings identify major developments and trends in the Czech telco market; they also suggest compelling observations for related businesses.

Klíčová slova

Telco, video OTT, Instant Messaging, Telecom, OTT, VoIP

Keywords

Instant Messaging, VoIP, Telecom, Telco, OTT, video OTT

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 12. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 9. 6. 2016
• Vedoucí: Ladislav Tyll
• Oponent: Ondřej Machek

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Ekonomika a management / International Management