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Adam Babják

Bachelor's thesis

Vliv Brexitu na vstup vybraného podniku na britský trh

The Influence of Brexit on the Entry of a Selected Company into the British Market
Abstract:
This bachelor thesis aims to identify the changes in business conditions that were caused by Brexit and which affect the trading of Czech companies in the UK market. The thesis will assess the impact of these changes and their severity on a selected Czech manufacturing company. Subsequently, taking into account the macro-environment of the UK market and the micro-environment of the company, an optimal …more
Abstract:
Táto bakalárska práca má za cieľ identifikovať zmeny v obchodných podmienkach, ktoré boli zapríčinené Brexitom a ktoré vplývajú na obchodovanie českých podnikov na trhu Spojeného kráľovstva. V práci bude posúdený vplyv týchto zmien a ich závažnosť na vybranom českom výrobnom podniku. Následne bude s ohľadom na makroprostredie trhu UK a mikroprostredie podniku navrhnutá optimálna stratégia pre vstup …more
 

Keywords

Brexit internalizácia zahraničný trh vstup na trh PEST analýza Porterová analýza piatich síl SWOT analýza internalization foreign market market entry PEST analysis Porter analysis of five forces SWOT analysis
 
Language used: Slovak
Date on which the thesis was submitted / produced: 29. 4. 2022
Identifier: https://is.muni.cz/th/ziged/

Thesis defence

  • Date of defence: 15. 6. 2022
  • Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
  • Reader: Mgr. Ing. Jan Žák

Citation record

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  • světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Business Management / Business Management

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