Bc. Martina Polková

Master's thesis

Internet Marketing

Internet Marketing
Abstract:
The submitted diploma thesis deals with the online marketing of the educational institution Newton College. The first part of the diploma thesis contains a theoretical view of the problem which is online mar-keting. In the research part of the work we deal with the analysis of specific online marketing tools of a private university. Data collection was performed using a questionnaire survey and an …more
Abstract:
Predložená diplomová práca sa zaoberá online marketingom vzdelávacej inštitúcie Newton College. Prvá časť diplomovej práce obsahuje teoretický pohľad na riešenú problematiku, ktorou je online marketing. Vo výskumnej časti práce sa zaoberáme analýzou konkrétnych online marketingových nástrojov súkromnej vysokej školy. Zber dát prebiehal pomocou dotazníkového šetrenia a experimentu v podobe pozorovania …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 8. 1. 2021

Thesis defence

  • Date of defence: 3. 2. 2021
  • Supervisor: Ing. Dušan Mladenović, Ph.D.
  • Reader: Ing. Renata Čuhlová, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
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  • světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta